Insights
Social Media in the MENA region: A look back at 2015
As 2015 is coming to an end and 2016 waits just across the corner, it is the perfect time…
December 28, 2015-
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InsightsMENA is the world’s second-largest mobile phone market
The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced with Starcom Mediavest Group, analyzes recent developments in…
October 7, 2015 -
InsightsHow e-commerce in MENA will boom by the year 2020
Payfort has recently released a report called the “State of Payments 2015” which includes the forecasts by the year…
September 23, 2015 -
InsightsOnline Shopping in the Middle East: Statistics, trends and behaviors
The Online Shopping Behavior Survey released by Mastercard in April 2015, measures consumers’ propensity to shop online. The survey…
May 12, 2015 -
InsightsVideo viewing habits in MENA: Second and third screens as an extension of the viewing experience
While the explosion of devices and platforms has given us more access to content and brands than ever before,…
May 6, 2015 -
InsightsWhy connected objects should be the next big marketing innovation for brands in MENA
Wearable technology and the Internet of things are no longer science fiction. Although not mainstream, they are real, and,…
May 4, 2015 -
InsightsMedia use in MENA: A greater demand for comedy and Arabic content
The “Media Use in the Middle East” report is based on a survey conducted by Northwestern University in Qatar…
April 23, 2015 -
InsightsWill 3D printing become a marketing revolution for brands in the MENA region?
Although 3D printing has been drawing new territory in areas from medicine to fashion, the rather obvious benefits of…
April 14, 2015 -
Insights9 stats about social media usage in the MENA region
Social media sites have taken over our lives. It is actually hard to imagine that around 10 years ago,…
March 24, 2015 -
InsightsThe role of the Internet in Saudi Women’s purchasing decisions
Although e-commerce is starting to grow in the GCC, people are still buying their products inside the physical store.…
March 21, 2015