Brands
The most powerful Ramadan 2015 campaigns from MENA
Ramadan is the most significant time of the year for most Muslims, stretching over an entire month of the…
July 7, 2015-
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Brands, InfluencersHow lifestyle brands are collaborating with online influencers in the Middle East
The idea of collaborating with social influencers to benefit more from the creation and distribution of content sounds great…
June 10, 2015 -
Brands4 lessons every brand should learn following the bad buzz around #EtisalatChallenge campaign
I think everyone by now has heard about what happened with the #EtisalatChallenge campaign and how the hashtag actually…
May 19, 2015 -
Brands4 branded web series from the Middle East we absolutely love
1- Always: Ana w Akhawaty “Me and my sisters” is a web series created for Always Arabia by Olive Tree…
April 9, 2015 -
Brands“Fly Like a Penguin” Dubai International Airport new advertising campaign
Dubai International Airport launched yesterday a new campaign on social media promoting it’s world-class retail, food outlets and services…
March 10, 2015 -
Brands3 reasons why the JUKE #TakeAStand campaign by Nissan Middle East is great
The new Nissan JUKE has a very straightforward tagline: “Stand out for the crowd”. Standing out: this is what…
February 26, 2015