Online video is at the core of content marketing, but brands will have to do more than just create one to realize its full potential. Five years in the future, no one will be reading this article; everyone will be watching it. As online video continues its inimitable rise, it is interesting for brands to find new ways to create content that is interesting and shareable, and that would reach a wide audience.
According to Google research, 50% of all beauty shoppers watch a beauty video on YouTube while they are shopping or looking to but for beauty products. But according to a study released in 2014 by YouTube marketing company Pixability titled “How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands”, these shoppers are bypassing major brands when it comes to product recommendations, reviews, how to’s and beauty tips. Instead, they are following YouTube beauty personalities and vloggers who create beauty video content focused on makeup, skincare, hair care, and nails.
Huda Kattan is not he only YouTube beauty guru who is radically transforming the beauty industry in the Middle East. She’s just one of the best known YouTube vloggers but there are many other on the rise. Here are the top 4 beauty vloggers from the Middle East that everyone should know about:
Huda Kattan – Huda Beauty
Huda is a beauty blogger based in Dubai and an inspiration to all the make-up addicts out there as she turned her passion for make-up into a business by launching her own eye lashes brand. Her blog “Huda Beauty” ranks in the Top 20 best beauty blogs worldwide.
Youtube: 472 567 subscribers
Instagram: 4.5 million followers
Maya Ahmd – Make up by Maya
Maya is a Lebanese make-up addict sharing monthly videos on her channel about make-up tips and tricks. She focuses mainly on make-up products, beauty experiences, make-up essentials and tutorials and how to’s.
Youtube: 146 967 subscribers
Instagram: 580 000 followers
Razan Al Oudah – Make up by Razan
Razan is Kuwaiti make-up artist and Youtuber who creates very simple video tutorials to showcase daily make-up looks and how to’s.
Youtube: 61 016 subscribers
Instagram: 184 000 followers
Dalal Al Doub – Dalalid
Dalal is a Fashion and beauty blogger from Kuwait who creates videos based on make-up products reviews and experiences. Her videos focus on the latest make-up trends and the best products to use in each categories (eyes, lips etc…) to help unleash the beauty expert in each one of her viewers.
Youtube: 237 599 subscribers
Instagram: 1.1 million followers