Brands 4 lessons every brand should learn following the bad buzz around #EtisalatChallenge campaign I think everyone by now has heard about what happened with the #EtisalatChallenge campaign and how the hashtag actually… May 19, 2015
Insights Online Shopping in the Middle East: Statistics, trends and behaviors The Online Shopping Behavior Survey released by Mastercard in April 2015, measures consumers’ propensity to shop online. The survey… May 12, 2015
Insights Video viewing habits in MENA: Second and third screens as an extension of the viewing experience While the explosion of devices and platforms has given us more access to content and brands than ever before,… May 6, 2015
Insights Why connected objects should be the next big marketing innovation for brands in MENA Wearable technology and the Internet of things are no longer science fiction. Although not mainstream, they are real, and,… May 4, 2015